Britannia Tyres – one of the UK’s leading independent tyre retailers – is this month congratulating a long serving staff member on retirement after five and a half decades in the tyre industry.

Steve Booth – Business Development Manager, Bridgestone. Peter Childs. Blair Dickens – Operations Director, Britannia Tyres
Peter Childs, from Mansfield, has a very long history in tyres – 55 years to be precise. He began his career as an apprentice with Goodyear in 1956, before joining his father’s company, Mansfield Tyre Service, in 1961. In 1963 Peter then moved to Reading and took up a position as branch manager at W. Briggs. After three years in Reading, he joined Dunlop Tyres as a sales representative in Coventry, moving on to a role as area manager in Coventry, Leicester, Derby and Nottingham.
In 1980 Peter decided to follow in his father’s footsteps and started his own tyre business – Mercia Tyres in Coventry – which he sold to Big City Tyres in 1999.
After nearly two decades of running his own company, Childs decided to spend the last few years of his working life with Britannia, first in its Coventry branch and then moving to Nuneaton. Now, having reached the respectable age of 70, he has decided to take retirement and return to a world of golf, fishing and gardening.
Peter commented: “I joined Britannia because I was impressed by its customer service ethos. It’s a family run business that prides itself on offering excellent service and I think that’s really important. It’s also part of the First Stop network, a group of independent tyre dealers backed by Bridgestone.
“Britannia is a company that really values its staff. It has been a really good employer to me and it has been a pleasure to watch the business grow – even throughout a recession. I have thoroughly enjoyed every minute of my time here – joining Britannia was definitely the right choice for my last career move.”
He adds: “I’d like to thank Britannia and Bridgestone for all their support over the years. I will be sad to retire in many ways – after 55 years of unbroken service in the industry it will be strange not to go to work every day. However I am looking forward to retirement, and I am happy to leave with some very fond memories.”
Blair Dickens, Operations Director of Britannia Tyres, has been helping Peter to celebrate his retirement. He commented: “In this day and age very few people spend a whole lifetime working in one industry. It is a tribute to Peter that he has dedicated his working life to the tyre industry. We have thoroughly enjoyed working with him over recent years, and he will be greatly missed.”
Steve Booth, Business Development Manager at Bridgestone, works closely with Britannia to provide support through the First Stop scheme. He said: “Britannia Tyres is a very important customer for Bridgestone, and we are in touch on a regular basis. It has been my pleasure to work with and get to know Peter. On behalf of all his colleagues at Bridgestone, I would like to congratulate him on reaching retirement and wish him well in the future.”
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